Blogs could be a great way to build traffic and leads to your insurance agency. The key is to create relevant and helpful content that meets the needs of your audience.

How-to articles can be a common way to engage the insurance agency’s current clients, as they help them navigate common insurance jobs and problems. Examples include outlining what type of policy is available for different types of property and how to use self-service websites to make renewal easier.

Visitor Posts

Getting experts to about a particular topic on your blog can provide a fresh point of view and add recognition to your website. For instance , you might consult an insurtech company representation to write an extra post about how precisely insurance technology has helped their business grow.


Adding laughs to your insurance agency’s weblog can add a runner touch and build trust with readers. Whether it is a story about mustache insurance or use this link a photo of office pet, humor may be a good way to determine a connection relating to the brand and the reader.


Your e-newsletters are great place to promote your insurance agency’s blog. You can link to the newest posts from your blog in your e-newsletters.

Social websites

Using your insurance blog page to drive social networking engagement could also help the SEO attempts. For example , you could share a blog post about how exactly to handle particular types of liability claims on LinkedIn and promote it on your social media webpages.